Investigating the Gen-Z perception regarding data privacy ininteractions with brands in an Artificial Intelligence context

The multifaceted relationship between Generation Z (Gen-Z), brands, and Artificial Intelligence (AI) within the contemporary digital landscape has emerged as a significant theme. This research utilized a descriptive statistics method to explore how Generation Z perceives data privacy when engaging with brands in the context of Artificial Intelligence. This is a quantitative study, which is an effective method for analyzing various subjects.

Felipe Gonçalves

3 days ago30 min read